Global Marketing

The Global Marketing Top-up course has been designed with a specific focus on business in an international context.

It  provides students with the opportunity to draw together previous studies and experience in order to develop their knowledge, understanding, critical-thinking and problem-solving in areas required by modern international business organisations.

Why choose this course?

• Develop a range of transferable skills in employment and career development
• Improve your communication, English language, interpersonal and life-long learning skills
• Allows entry to a degree programme at stage three for students from outside the UK who have a sound general business background

What will I study?

The Global Marketing Top-up course will allow students to undertake more in-depth study of particular areas of business interest dependant on previous study and knowledge, and help to prepare them for a career in international business and management.

The Global Marketing programme of study covers the following:

• International Business Strategy
• Advanced English for Business & Management
• Advanced Study/Project
• International Marketing Strategy
• Marketing Communications
• Advanced Marketing Strategy

How is this course taught?

This course is taught through a series of lectures and seminars.

How will my learning be assessed?

This course is assessed through coursework and examinations.

What are my career prospects?

Graduates can expect to find themselves in a strong position to be able to offer a prospective employer not only a business degree, but also the added experience of having studied or worked in an international context.